I sold t-shirts that are made in Bangladesh to raise money for Clean Clothes Campaign. A campaign dedicated to work for working conditions and supporting the empowerment of workers in the global garment and sportswear industries.
Buyers can pick any price they want to pay, which is then printed on the t-shirt. The €2,50 that I paid for each t-shirt in the store is subtracted from the total raised money. Because of this, when somebody buys a €1 t-shirt, there is €1,50 less going to charity. When somebody buys a €5
t-shirt, €2,50 is going to the charity.
The reason for this system is to create a conscious moment of deciding between paying less at the expense of others or pay more in need of others. Finally, because of the price being printed on the t-shirt, the price functions as a brand, revealing the decision of the buyer to others.